Grahame Gardner sets the trend with revamped workwear line

LEADING workwear provider, Grahame Gardner Ltd, has relaunched an innovative range of garments which bring state-of-the art fabrics together with the latest printing techniques.

The Advance range, which was first unveiled in 2016 and is still a UK first when it comes to producing dye sublimated tunics, is now new and improved after undergoing a refresh. 

The range utilises cutting-edge dye sublimation technology allowing customers to choose any colour, image or pattern as part of their uniform designs. Customers can even use their company logos to create bespoke panels and trims, allowing organisations to present a strong corporate image across their entire business, ensuring staff have workwear that truly aligns with their corporate identity.

The Leicester-based firm originally launched its ‘Advance’ range in response to increasing demand from businesses for more customisable and contemporary uniforms that provide increased comfort and resilience. It targets the dental, nursing, healthcare, veterinary and spa and beauty markets and uses a technical fabric called ‘Aura’ which provides the wearer with moisture control as well as durability. 

Simon Ward, Group Sales Director at Grahame Gardner Ltd, said: “We’re thrilled to bring this new and improved Advance range to market after a period of research and development to build on the original designs from 2016. We feel we’ve given it a fresh, new look and there is a more modern feel to the styles available which are more attractive to the 2019 market place.

“The main improvement has been in the quality of the final produced dye-sublimated garments which means we can now meet the increased demand for truly bespoke garments from customers seeking to move away from traditional styles and designs.

“We’ve have definitely seen a significant increase in recent years of the number of customers looking for more bespoke workwear solutions, who understand the importance of building and maintaining a strong brand that represents their organisation to both the people who use their services and their staff.

“Our Aura fabric, combined with the latest dye-sublimation printing techniques provides a collection that’s not only functional and well-designed, but that works hard for the wearer too, providing a more durable and performance-focused garment.”

The 100% polyester, 160gsm Aura fabric, can be hand washed or in a washing machine at 40 degrees, and is easy to maintain due to its fast drying nature and inherent wrinkle and shrink resistance. Sizes are from 6 – 26 (XS -XXL) and available on minimum order quantities of 10 garments, with delivery in approximately 6-7 weeks.  

Advance is available for £34.95 + VAT with a free £50.00 design service until 1st July 2019.  

Enquiries and orders can be made by calling 0116 255 6326 or via email at sales@grahamegardner.co.uk.

For further information, visit www.grahamegardner.co.uk/advance