Log my Care’s new research reveals the sentiment in the social care sector and technology’s place in its future

Log my Care has revealed the results of new research – The future of care: an analysis of job satisfaction and technology in social care. Prompted by the reports of a sector in crisis, Log my Care disseminated a survey to better understand the sentiment of the social care workforce, if an exodus of care workers leaving the sector is on the horizon and how technology can support them to stay. 

The survey identified a workforce that was predominantly happy in their role. Reflecting these high levels of happiness in their jobs, only a small minority of respondents said they wanted to leave the care sector: 

• Respondents had an average happiness ranking of 7.9 in which 1 was ‘very unhappy’ and 10 ‘very happy’. 

• Those in senior management roles appeared to be more satisfied (8.9) compared to those in frontline roles (8.2) or management positions (7.7). 

• Only 4% of respondents said they wanted to leave the care sector. 

Findings from the survey also revealed a workforce that is drawn to the sector for altruistic reasons: 

• 81% of respondents said that ‘purpose’ was ‘very important’ to them in their role, the most popular response from a predefined list. 

• ‘Knowing that the job was done well’ was the most popular type of reward for respondents (56% selected this as their first choice) compared to a quarter (24%) selecting ‘money’. 

• 83% of respondents reported that ‘passion for caring for others’ attracted them to the care sector, while more than three-quarters (77%) selected ‘making a difference’ as a reason. 

• Factors connected to their own benefits were less important. With ‘personal development' (61%) and ‘career development’ (45%) bringing up the rear. 

However, the stressors of the pandemic have exacerbated some of the unpleasant factors associated with working in social care: 

• Just under half (45%) of respondents reported that the ‘workload’ was the factor they disliked most about their role. 

• 37% disliked their ‘work-life balance’ and 14% were unhappy with their ‘level of responsibility’. 

When asked how digital they felt their workplace was already: 

• The majority (59%) said their workplace was a beginner when it came to digital with a long way to go.  

• One-third of all respondents felt they were 'digital experts' (33%), using digital solutions in most aspects of their work, and only 9% identified as complete novices.  

There’s a positive sentiment towards the digitalisation of social care: 

• Two-thirds of respondents (67%) said they were 'super excited' about the increasing digitisation of the sector.   

• Three-quarters of respondents (76%) felt that the care industry needs to become more digital.  

Sam Hussain, Founder and CEO of Log my Care, comments, “The reports of the care sector in crisis are at odds with the incredible dedication and optimism voiced by many of our customers in our daily conversations. We wanted to dig a little deeper with this research — to understand the sentiment in the sector, why so many people were leaving it and what place technology has in supporting them to stay. Although we were surveying an industry clearly in crisis, the passion and commitment of the people working in it is a light in the dark. We know it’s time for a change – with low pay, long hours and a lack of employee development coming up time and time again as the reasons our care staff are leaving. Technology can play a vital role in this change and by encouraging even the smallest care provider to go digital, we can begin to combat some of the problems highlighted by this survey.” 

Read Log my Care’s full report here !